Hospitality, Data Analytics and a lot more
How Hotels can Increase their Direct Bookings Using Online Marketing?

How Hotels Can Increase Their Direct Bookings Using Online Marketing?

The internet is alive with the constant traffic of excited travellers trying to find the best deals on their vacation plans. It’s difficult to stand out, especially in internet searches, when huge Online Travel Agencies (OTAs) are finding their way to the top of search pages. OTAs can be helpful for filling beds, but with...
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Daniel Vanicke & Associés

What motivates the Big Three* of hotels to invest in sponsorship?

Experience is a word that seems almost trite these days, even for those of us who are systematically advising our clients to develop it impactfully in their businesses, be it in sports or luxury. Hotels have been working on the experience factor forever, and it has never been more relevant than today. The Formula 1...
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Hiring Revenue Analyst

Revenue Analyst – Freelance / Home Based

Location: London, UK Catala Consulting is a company providing software, services and revenue management solutions that help hospitality businesses big and small. The company is currently operating from London, UK and manages close to £30M annual revenue for his clients in Europe. Position summary: Key Tasks As revenue analyst, you will be working remotely with...
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Article Blog post Catala Consulting

How basic Revenue Management can help level up your business 

Have you ever heard of revenue management? Well, if you are working in the hospitality or airlines industry most probably yes. However, if this is the first time you hear of it, that’s your lucky day! To summarize what revenue management is about: it is a technique to optimize revenue from a fixed, but perishable...
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Chatbots Quicktext Catala Consulting

No Frank, chatbots are not going to take over your hotel! – Quicktext – Part III

AI seems to be the universal answer to all our problems and for the very first time, innovation might destroy jobs without creating new ones. That may well be the case, but as far as hospitality chatbots are concerned, they are not here to take your job, but rather, to extend your reach. There are...
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messaging quicktext catala consulting

Messaging, Chatbots and Hotel Operations – Quicktext – Part II

Instant messaging platforms such as WhatsApp, Facebook Messenger, and WeChat have more active users than social networks like Facebook or Instagram. Messaging has become your customers’ favourite way to access information. Mostly because it doesn’t require any effort on their side, plus it is both highly personalized and mobile friendly. The only scalable way to...
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Quicktext Chatbots Travel Catala Consulting

Chatbots and the Hotel Industry – Quicktext – Part I

Whether you’re enthusiastic or distrustful of chatbots, you can no longer ignore them as they have become the topic of choice for hotel conferences and articles. However, depending on the speaker, it is sometimes hard to differentiate reality from science fiction. After three years spent developing a hospitality bot called Zoe, I’d like to share...
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Catala consulting teamwork

The Four Mistakes Most Managers Make With Data Analytics

What a trendy topic to talk about data analytics! Big data here, data analytics there or even more machine learning and artificial intelligence. That have been the words that every manager must have heard in the past years. As social media were a few years ago, now firms in any industries need to embrace the...
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Lisbon by night Catala Consulting

Europe Hotel Forecast 2018 and 2019 – PWC

Another insightful report for owners and revenue managers for Forecast and Budget 2019 distributed by PwC Hospitality! In a nutshell: 2017 was an exceptional performance for travel in Europe driven by the southern and Mediterranean region. Strong demand of European within Europe. US, China and Russia demand definitely coming back and positively impacting European performance....
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