CASE STUDY #1
OUTSOURCED REVENUE MANAGEMENT
THE ECCLESTON SQUARE HOTEL
LOCATION: LONDON, UNITED KINGDOM
HOTEL TYPE: INDEPENDENT, BOUTIQUE HOTEL
ROOMS: 39 ROOMS
"Catala Consulting Outsourced Revenue Management is fantastic: innovative and very reactive to new market opportunities."
Olivia Byrne
Company Director
Objective #1
- Increase the hotel’s revenue by improving operations and revenue management systems.
Solutions
- Assisted with the optimization of their technology stack (PMS, RMS; GDS, Channel Manager). PMS change from Opera to Mews PMS Systems: next generation cloud based PMS with many integrations available via their Marketplace.
Implemented Dynamic Pricing approach and system via Atomize. The system recommends the optimal price, down to per room type, several times a day for the next 365 days.
Results
+18% revenue uplift
- through daily pricing adjustments and data based revenue strategies
Objective #2
Optimize business mix by shifting business mix towards higher rated segments
Solutions
Set up with the hotel team a strong direct channel strategy focusing on the direct leisure market as well as capturing any market opportunities to yield up and shift reservations towards higher rated segments on high demand periods.
Results
+3% increase in direct channels
through an improved booking engine and direct bookings tactics deployed
Objective #3
- Optimize ADR and drive an overall stronger profitability
Solutions
- Reviewed and deployed a new Front Office upselling program, as well as deployed Oaky in direct integration with Mews. Quarterly Revenue Management training with the team to improve upselling skills.
Results
+6 GBP increase in ADR (+4%)
- through increase in upsell monthly revenue
