CASE STUDY #3
OUTSOURCED REVENUE MANAGEMENT
BEST WESTERN
LORD HALDON
LOCATION: EXETER, UNITED KINGDOM
HOTEL TYPE: BRANDED, COUNTRY HOTEL
ROOMS: 23 ROOMS
Objective #1
- Maximize occupancy over the summer months
Solutions
- Successful implementation of dynamic pricing and strategic restrictions at the property. This approach was specifically tailored to maximize revenue during peak school holiday periods. By analysing booking patterns, we strategically encouraged longer stays during these high-demand times.
Concurrently, we recognized the potential in catering to one-night stays, particularly for guests using the hotel as a convenient stopover while travelling to and from Devon and Cornwall. This dual-focus strategy effectively expanded the market reach, tapping into both extended holiday stays and transient guest segments, leading to a notable increase in occupancy and overall revenue.
Results
+32.6% occupancy uplift over the Summer
- through daily pricing adjustments and data based revenue strategies
Objective #2
Optimising ADR during peak demand periods.
Solutions
Continuous review of competitor rate strategies and market demand. This vigilant approach allowed us to optimize the hotel s pricing strategy effectively during key periods. By closely monitoring the competitive landscape and responding to market fluctuations, we were able to adapt our pricing in a way that maximized revenue while remaining competitive.
This dynamic approach to pricing, informed by real time market insights, played a crucial role in enhancing the hotel financial performance.
Results
+13% ADR increase and +23% uplift in RGI
through dynamic pricing, market monitoring and advanced analytics.