CASE STUDY #4

OUTSOURCED REVENUE MANAGEMENT

THE VELVET HOTEL

LOCATION: MANCHESTER, UNITED KINGDOM

HOTEL TYPE: INDEPENDENT, BOUTIQUE HOTEL

ROOMS: 36 ROOMS

Objective #1

Solutions

Results

+6% revenue uplift

Objective #2

Drive a stronger profitability for the property.

Solutions

Implemented UpsellGuru allowing upselling throughout the guest’s journey by targeting OTA and direct bookings with customised offers guests to upgrade their room type prior to arrival as well as giving them the opportunity to purchase additional F&B extras   

Results

+80-100K/year revenue increase

through an average of 60 room upgrade and 70 upsell requests per month

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