Market Segmentation in the Hospitality Industry
This is an article from Catala Consulting What Is A Market Segment? A market segment is a group of customers that have common characteristics: price sensitivity, booking channel, the purpose …
Guest Post
Revenue Management Becomes More Strategic And Moves To The Core Of The Business
Alexandra Fjällman – Atomize RMS – 30/08/2019 An interview with Thibault Catala, Hotel Revenue Management consultant Thibault Catala is a leading consultant and expert in revenue management, so I was …
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What Motivates The Big Three To Invest In Hotel Sponsorship?
Experience is a word that seems almost trite these days, even for those of us who are systematically advising our clients to develop it impact fully in their businesses, be …
What Motivates The Big Three To Invest In Hotel Sponsorship? Read More »
