Frequently Asked Questions

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Frequently Asked Questions

General

What is Catala Consulting?

Catala Consulting is a revenue management company based in London. Our revenue management consultants are committed to helping hotels achieve their business goals through the power of revenue management.

How does it work?

We offer different types of solutions: the outsourced revenue management support, Revenue Management and technology audit, Request For Proposal (RFP) support and last but not least consulting and training.

Outsourced Revenue Management explained

Outsource your revenue management to Catala Consulting and our expert consultants will help maximize your revenue and market share. We provide a complete package of revenue management service, freeing up your team to focus on operations and providing guests with an incredible experience. This solution gives the opportunity to hotels to hire their own RM experts at a fraction of the cost to employ them in house.

Revenue Management Audit explained

Our team of experts will conduct an in depth hotel revenue management audit. We will focus on the following categories with the aim to assess their performance and identify risks and opportunities in Revenue Management. The audit should take between 2-3 full days, ideally on-site as there are some questions to ask on current practices.

Technology Audit explained

Our audit services can help organizations see further and deeper into their businesses. From optimizing their current technology stack to assisting organizations in starting a new project or tackling a basic technology challenge, we help hospitality professionals of all shape function with greater confidence.

RFP Supports explained

A request for proposal (or RFP) is a frequent and familiar tool used to solicit bids from a variety of vendors when hotels are considering upgrading, changing or building their hotel technology stack. Running an RFP process can be incredibly complex. We help hotels navigate the process more effectively with our simple 8 steps process, and get them the best bids from the best hotel technology vendors possible.

Consulting explained

Our expert consultants help hotels transform faster and quickly achieve business outcomes. No matter how complex their business questions, we have the capabilities and experience to deliver the answers they need to move forward. As one of the leading hotel revenue management consulting firm in Europe, we can help them take decisive action and achieve sustainable results.

How much is Catala Consulting?

Fees and payment terms vary depending on the size and complexity of the project.

Results

How much extra money can be made?

Depending on the current circumstances, we have experienced a revenue increase of anywhere between 5-15% for most of our clients. Prior time invested and market performance always have an impact on the revenue increase as well.

How much time can be saved?

Usually, clients spend 1 hour with us on a weekly basis to discuss revenue strategy and tactics. Depending on how much time they have spent on pricing, reporting, strategy and forecast prior, the time saved differs. On average, a Catala Consulting client spent 4 hours on RM tactics (Pricing, reports, …) per week prior to working with us. Over the course of a year, this results in around 156 work-hours saved.

Revenue Management

What is Revenue Management?

Revenue Management or Yield Management in a nutshell, is selling the right product, to the right customer, for the right price, to the right channel, at the right time.  If you saw an advertisement today, bought a coffee or booked a room online, chances are that you have been revenue managed. These tactics and strategies allow different businesses to get the most out of their potential, a way to maximize their revenue.

What are the Strategic Pillars of Revenue Management?

Looking at the core principles of hotel revenue management we could look at the following elements for an effective optimization:

  • Pricing & Inventory Management
  • Channel & Market Mix Optimization
  • Demand Forecast
  • Sales & Marketing
  • Technology & Distribution

Our Revenue Management Results

+15%

AVERAGE INCREASE IN REVENUE YEAR-ON-YEAR

+5%

AVERAGE INCREASE IN DIRECT BOOKINGS

 

32

NO. OF HOTELS SERVED BY CATALA CONSULTING

95%

HOTELS INCREASED THEIR MARKET SHARE (RGI)

 

Interested to See How We Can Help Your Hotel?

BOOK A FREE REVENUE MANAGEMENT AUDIT

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