Table of Contents
The hospitality industry has become super-competitive in the past few years, with every hotel trying to attract as many travellers as they can. Attention has indeed become expensive.
Attracting corporate transient travellers doesn’t have to be difficult if you have the right strategies in place.
As you already know, hotels are usually open to people from all walks of life, and people from the corporate world are not left out of the equation. If you desire to see more corporate transient travellers flock into your hotel, you are reading the best resource. This article reveals simple tweaks that you can implement that’ll pull in more transient travellers to your hotel.
Who is a Corporate Transient Traveller?
A corporate traveller is a person whose primary aim for travelling is business-related. A transient corporate traveller is a person who travels interstate or internationally for business purposes. Such people may include a general manager travelling to another sister branch, a professional photographer travelling to another state to cover an event, or an event planner travelling to another country to plan a destination wedding.
It is essential to know that corporate travel entails leaving a familiar working environment for another. A transient corporate traveller will most likely spend a day or two at the destination, hence a need for accommodation and meals.
Why is attracting Corporate Transient Travellers essential?
Corporate travellers have garnered much attention because of how frequently they visit hotels on business trips. Because of this, you must make it a priority to serve the needs of these people in the best way.
Firstly, corporate travel is a growing market with businesses expanding and more businesses being launched. All of these have made corporate travel to be more frequent than in the past.
Secondly, some business persons travel to the same place several times a year. Your hotel has to keep an eye out for them, attract and make a lasting impression. Once they find your hotel’s services very satisfactory, they will most likely return and also give referrals to others.
Business trips are not controlled by seasons and festivities; they go all year round. This is the more reason your hotel should aim at attracting corporate travellers, to keep business going throughout the year without worrying about what season it is. Also, certain people love to have leisure while on business trips. Your hotel will benefit from these prolonged stays and extra costs incurred from additional services like laundry, spa treatment, tours, and gym access.
Factors that influence Corporate Transient Travellers’ choice of hotel
There are primarily a lot of things a transient corporate traveller puts into consideration when choosing a hotel. Among the factors that influence the choice of hotel, the following have been highlighted.
When choosing hotels to lodge in, transient corporate travellers consider where the hotel is. The most important things they consider as part of location requirements are the following;
- Proximity to major attractions such as parks, tourist sites, malls, shops, e.t.c
- Proximity to highways
- Nearness to airports
2. Hotel facilities
Hotel facilities go a long way in determining a corporate transient traveller’s choice. Top-quality facilities can catch the eye of prospective customers and pique their interest. They would not want to miss out on the memorable experience the facilities promise to offer. A well-catalogued list of the hotel facilities will give them a glimpse at what they are paying for and convince them better.
Most common Hotel facilities:
- Pools and lounging areas
- Car park
- Gift shop
- Conference Halls
- Gym and fitness centre
- Sauna and steam room
- Computer facility
3. Availability of hotel amenities and services
While it is for business purposes for corporate transient travellers, it is essential to note that comfort will be a top priority too. After long hours of attending meetings and seeing clients, a transient corporate traveller will love to return to a place that prioritises their interests and comfort. Amenities are things designed for the comfort of guests. The following amenities will likely convince a transient corporate traveller to lodge at your hotel:
- Free WiFi and fast internet connection
- Room service
- Complimentary toiletries
- Bathrobes and towels
- Ample wall outlets
- Business facilities
- Daily newspaper
- Laundry service
- Certain guest services that your hotel can make available for business travellers can go a long way in drawing the corporate crowd in.
- Meeting facilities
- Airport transfers
- Car rentals
- Concierge services
- Courier services
- Mail services
- Valet parking and services
- Chauffeur-driven services
4. Safety and security
A business traveller will choose a hotel that has taken measures to ensure the safety of its guests. While comfort and relaxation are considered, safety is a top priority.
When your hotel puts things like carbon monoxide detectors, fire alarms, burglar alarms, locks, safes, video surveillance systems, motion sensors (on the outside), and security personnel in place, it convinces business travellers of their safety.
5. Recommendation of travel agents
To garner business travellers’ attention, your hotel must create a relationship with travel agencies. Doing this will establish a trust that will extend to the travellers too. A transient corporate traveller will most likely lodge in a hotel highly recommended by their travel agents.
Ways to attract Corporate Transient Travellers to Your Hotel
Every hotel desires to have and maintain a clientele of long-term business travellers. You can not afford to lose out on the influx of business travellers into your hotel. For this reason, your hotel must take specific measures to attract business travellers and keep them coming back.
1. Make corporate rates offers with recreational facilities
Business travellers spend hours moving from place to place for business purposes. All of these can lead to a build-up of stress and tension. Providing them with adequate recreational facilities will help them unwind, relax and ease off the stress after a long day. While some people will hit it off at the gym, others will like to have a dip in the pool to cool off.
Making sure all of these are in good condition gives your guests something to look forward to during their stay at your hotel.
2. Use social media
The world is fast evolving, and so is everything with it. For your business as a hotelier to thrive, you must have an online presence to attract prospective customers. Business travellers will most likely visit your social media page to see for themselves rather than ask around.
People get a glimpse of what your hotel offers through your Facebook, Instagram, and Twitter pages. You can also link up with business travellers on LinkedIn. Doing this will enable them to see the value you can offer.
3. Use emails actively
The group of people that don’t have issues with handling and responding to emails is business travellers. It is usually part of their day’s routine to go through their emails, so you will do well to leverage on that. Through emails, you can interact with them and gather data that will be helpful to you as they visit your hotel subsequently.
4. Provide transportation
A report has stated that 45% of business travellers enjoy transportation services from a hotel. A business traveller will most likely appreciate an airport pickup after a hectic flight. It will make a good impression on them if you also provide transportation within the city, as waiting for a cab or taking the subway can be stressful and unreliable. Providing transportation will help them make appointments on time.
5. Make check-in and check-out speedy
People usually say, “time is money,” saying business travellers do not like wasting their time. Therefore, it is your responsibility to make the check-in and check-out process quick and easy. The officials at the front desk will help make a good impression by being efficient, straight to the point, and quick. Slowness and laxity on the path of your staff might dent your image.
Having a portal on your online website for check-ins and check-outs will help minimise the crowd at the front desk and save time for your guests.
6. Create a broad and healthy menu
Business travellers are busy people, and having a vast and healthy menu will enable them to quickly grab some food on their way out to meetings and appointments.
A broad menu will help cater to business travellers from different countries and races; they would not have to worry about trying out food they are unfamiliar with. Business travellers love to stay healthy and fit while on the go, so prioritising healthy meals and snacks will build their confidence in you.
You would also want to consider their food preferences and allergies to enable them to feel at home away from home.
7. Create a business-enabling environment
Business travellers love going through their schedules, responding to emails, having conference calls, and making quick calls in environments that they. To win these people’s trust, you must create an enabling environment that is void of noise and distractions.
Make provision for top-class centres that offer to print, copying, secretarial services, and others.
8. Encourage reviews and feedback
Reviews have a way of helping business travellers decide whether to lodge in your hotel or not. That is why you must encourage your guests to drop reviews of their stay at your hotel to attract more business travellers. A couple of reviews are enough to convince business travellers of the value you offer.
9. Connect with local businesses
Connecting with local businesses in your city helps you gain the trust of specific business owners who will most likely share information on recent events and business meetings.
Building a relationship with local business owners will make them book accommodations for their international clients and business partners at your hotel. So once there are business conferences happening in your city, you would not have to worry about getting bookings.
10. Up-to-date technology
Having up-to-date technology is an excellent way to convince business travellers to stay at your hotel. While staying at your hotel, they will be working, requiring them to have specific tools. Therefore, you should ensure rooms have high-speed internet, a spacious workspace, strong WiFi, and power outlets.
11. Use content marketing
Through content marketing, you can share your guests’ experiences with the public. It could be an advertising campaign aimed at business travellers.
You can also offer virtual 3D photorealistic tours to the guests’ aspirations for fun, relaxation, and luxury. This can come in handy to strike the viewers’ emotions and get them thrilled at the thought of visiting your hotel.
There are high possibilities that your hotel will experience an influx of business travellers if the ideas mentioned in this article are implemented. You would not have to worry about no bookings during the off-season for leisure travellers because your hands will be filled with catering to the needs of business travellers.
Once you are recognized among the business travellers for the outstanding value you offer, your profits will skyrocket, and so will your reputation.