The section Market Insights and Trends focus on the analysis of current market trends, consumer behaviour, competitive landscape, and future outlooks. It’s about providing valuable information that can help hotels stay ahead in a changing industry.
The hospitality industry is undergoing a rapid transformation, driven by shifts in consumer expectations and technological advancements. Hotels, resorts, and travel companies must adopt new digital strategies to enhance guest
10 Game-Changing Digital Marketing Trends Shaping the Hospitality Industry in 2026 Read More »
Table of Contents The Importance of Targeting One of the most effective ways to generate revenue for your hotel is by targeting your hotel’s market. When developing your hotel’s strategy,
Solo Travelers: Why They Should Be Your Hotel’s New Target Read More »
Introduction While pricing is often described as a science, it is a key factor to drive the right customer to the hotel, and the main element to optimizing profitability. However,
Why Personalized Pricing Is So Popular Right Now? Read More »
Just about a week ago, the United Kingdom’s biggest and one of the oldest travel agencies in the world, dating back about 175-years, just collapsed out of the blue. And
The Impact of the Collapse of Thomas Cook on the Hospitality Industry in the U.K. Read More »
Experience is a word that seems almost trite these days, even for those of us who are systematically advising our clients to develop it impact fully in their businesses, be
What Motivates The Big Three To Invest In Hotel Sponsorship? Read More »
Another insightful report for owners and revenue managers for Forecast and Budget 2019 distributed by PwC Hospitality! In a nutshell: 2017 was an exceptional performance for travel in Europe, driven